We helped launched a new platform that gives black culture a vision and a voice with Pras, formerly of the Fugees. And we did it on the Super Bowl, during the NFL season when #takeaknee caused a national controversy. We launched a teaser, a powerful 30-second spot, along a site, and several content videos that talked about the new venture. The world took notice. The Chicago Tribune picked the spot as one of their top 5 Super Bowl ads of 2018.
Our fast-acting social team sent out these cheeky tweets when the screen went black for 20 seconds during the second quarter.
What is Blacture?
National Down Syndrome Society
There are laws that prevent people with Down syndrome from working full time without the threat of losing their health insurance. To begin to change this law, we invited members of congress and the senate to a DC new restaurant like no other - C21.
WALMART'S THE RECEIPT - 2017 CANNES LION WINNER
For Walmart's first year as a sponsor of the Oscars, we created an integrated program that brought together the world's largest retailer and Hollywood's biggest night. We gave 4 award-winning directors a Walmart receipt and total creative freedom to tell whatever story they wanted. The idea: Every receipt tells a story. The Receipt won a Bronze Cannes Lion and was shortlisted in 7 categories. This was the first Lion won by Walmart USA in a decade.
It was an honor to be a part of this project and to work with the film's star, Anna Rose Rubright (and also Olivia Wilde). This campaign won a Lion at Cannes(and multiple shortlists), won Adcolor's Ad of the Year, a Clio, 3 One Show Short lists and was featured in Saatchi's New Director's Showcase.
As ECD on Luvs, I was fortunate to create work on the Clio, LIA and Effie-award winning First Kid/Second Kid campaign and a Twitter project where we Uber'd babies to sleep. As a parent of two small children, I was lucky to get tons of free diapers. The Luvs First Kid/Second Kid has campaign won multiple LIA Awards, Clios and an Effie.
As the ECD on Walmart, I have led the creative effort on three years of 360 Holiday campaigns, including this year. And even after shooting countless spots in August with roasting actors in ugly sweaters and fake snow, amazingly I still love Christmas and don't want to punch Santa repeatedly in his droll little mouth.
Here are some highlights, a couple social experiments and a online video campaign starring Craig Robinson.
Roided-up muscle cows. Germophobic cows with OCD. Bovine drug dealers. This is what you get when you ask "What's in your Hot Dog?" The Applegate "Cleaner Wiener" campaign was shortlisted at Cannes and won multiple awards including ACD, AICP show and an Effie.
Whether it was enlisting 4 Hollywood directors to create films based on a single receipt for the Oscars, using a Whitesnake song for a back to school spot, or bringing manufacturing jobs back to America, as the ECD on Walmart, I led a team that helped the world's biggest brand do some pretty famous work. Over the course of 3 years, we took the brand in a whole new creative direction, culminating with a Cannes Lion in 2017.
This is the campaign that won Saatchi New York the Walmart account. But it also made a huge impact on the country's image of the Walmart brand. After it was launched during the 2014 Winter Olympics, this 360 campaign, featuring a huge PR coup courtesy of Mike Rowe, swung consumer sentiment 25 points in the positive direction. The campaign went on to win an Effie and continues to run today, with a :60 TV spot and digital effort debuting during the 2016 Summer games.
Who knew two people beating the holy hell out of each other could be so incredibly beautiful. Here is a campaign we did for WEC (now part of the UFC). It included a feature length documentary directed by Derek Cianfrance. If you have an extra hour or so to spend looking at someone's portfolio, check it out.
At the Brooklyn Brothers, I was lucky enough to work on both the NHL playoffs campaign and a campaign for the New York Rangers. And though my father, a Philadelphia Flyers fan, no longer talks to me, it was cool to be a part of one of hockey's most beloved campaigns (at least by New Yorkers) "Bobby Granger's Guide to the Rangers".
This is where I keep the other stuff. An ad Apple banned after it got a million views, an ad the Super Bowl banned because it shows a person with their head up their rear end, and a great campaign for New Era I was lucky to be a part of at the Brooklyn Brothers.