A screen takeover of times square to help promote cancer screnning.
This world’s biggest stage isn’t big enough for these two great actors.
There are laws that prevent people with Down syndrome from working full time without the threat of losing their health insurance. To begin to change this law, we invited members of congress and the senate to a DC new restaurant like no other - C21. The project also won a Gold Lion at Cannes, A Gold Pencil at the 2018 One Show, a Clio, a D&AD Pencil and 2 AICP awards.
For Walmart's first year as a sponsor of the Oscars, we created an integrated program that brought together the world's largest retailer and Hollywood's biggest night. We gave 4 award-winning directors a Walmart receipt and total creative freedom to tell whatever story they wanted. The idea: Every receipt tells a story. The Receipt won a Bronze Cannes Lion and was shortlisted in 7 categories. This was the first Lion won by Walmart USA in a decade.
Hollywood Reporter https://tinyurl.com/lq2wzk8
Forbes https://tinyurl.com/mdaaq2c
Ad Age https://tinyurl.com/zbdflav
Creativity https://tinyurl.com/lbhgvp6
It was an honor to be a part of this project and to work with the film's star, Anna Rose Rubright (and also Olivia Wilde). This campaign won a Lion at Cannes (and multiple shortlists), won Adcolor's Ad of the Year, a Clio, 3 One Show Short lists and was featured in Saatchi's New Director's Showcase.
Creativity https://tinyurl.com/kyebmut
Washington Post - https://tinyurl.com/l8x66tp
Entertainment Weekly. https://tinyurl.com/lhh9ou9
The Chicken Algorithm knows all your chicken desires.
Don’t fear the chicken algorithm. It only wants to give you chicken.
You can’t spell chicken sandwich without A.I.
For the 2020 Super Bowl, we did the unthinkable, we killed off a 104 year old mascot. And after a week of mourning, we brought him back as Baby Nut. This campaign was covered by 100s of media outlet, was joked about on late night talk shows, made into a New Yorker cartoon and appeared on SNL - twice.
#nuts for dad Tik Tok Challenge/Sweepstakes: For Father’s Day, we worked with America’s coolest dad, Anthony Anderson and SNL short directer Adriana Robles to create a hip hop video celebrating the quirky things all dads do, from shaking peanuts in their hand before eating them, to rocking corporate logo vests. A Tik Tok challenge garnered over 22 million views, and a shout out from Al Roker. It was also voted one Ad Week's top 25 ads of the year ads of the year.
Crunch Force 1:
It started with a tweet responding to Zion Williamson’s sneaker blow out, and turned into nearly 1 billion media impressions. Planters asked the Internet if they wanted a Mr Peanut sneaker, and the Internet responded with a resounding yes. The limited edition run of 1200 pairs sold out in two days, and are currently selling for 3 times their original value on eBay.
I helped create a brand icon in Gevalia's Effie winning Johan campaign, helped launch Mio, and then helped fix Wooder in Philly on MiO 8 years later.
Adweek https://tinyurl.com/loedk3w
Adweek https://tinyurl.com/kxqe3hf
To celebrate one of the most talked about NIL deals. Kool Aid Man switched names with Alabama Freshman linebacker Kool Aid McKinstry for the day. The stunt garnered huge PR buzz was covered by everyone from Sports Illustrated to CBS Sports to ESPN
In this local campaign targeted at Philadelphia, MiO drafted off the attention “Mare of Easttown” brought to the Philadelphia accent, by celebrating the one word Philly pronounces differently than the rest of the world, wooder. Campaign included, social and over 100 billboards geographically targeting the Philly area.
As ECD on Luvs, I was fortunate to create work on the Clio, LIA and Effie-award winning First Kid/Second Kid campaign and a Twitter project where we Uber'd babies to sleep. As a parent of two small children, I was lucky to get tons of free diapers. The Luvs First Kid/Second Kid has campaign won multiple LIA Awards, Clios and an Effie.
Adweek https://tinyurl.com/m2xebjr
Creativity https://tinyurl.com/lf66aqb
Creativity https://tinyurl.com/mht6yvl
Campaign https://tinyurl.com/ydhgsc8y
Huffpost https://tinyurl.com/y9mjpmty
Campaign
Roided-up muscle cows. Germophobic cows with OCD. Bovine drug dealers. This is what you get when you ask "What's in your Hot Dog?" The Applegate "Cleaner Wiener" campaign was shortlisted at Cannes and won multiple awards including ACD, AICP show and an Effie.
Adweek https://tinyurl.com/ljew7t5
Huffpost https://tinyurl.com/7flb85
Creativity https://tinyurl.com/6pgnpjc
Whether it was enlisting 4 Hollywood directors to create films based on a single receipt for the Oscars, using a Whitesnake song for a back to school spot, creating holiday campaigns for the world’s biggest retailer, or bringing manufacturing jobs back to America, as the ECD on Walmart, I led a team that helped the world's biggest brand do some pretty famous work. In a short amount of time, we took the brand in a whole new creative direction, culminating with a Cannes Lion in 2017.
Creativity https://tinyurl.com/mur6onr
Ad Age https://tinyurl.com/oh8ffud
Creativity https://tinyurl.com/y8vo4v5o
The Drum https://tinyurl.com/kg7a4nf
Adweek https://tinyurl.com/m3nm3ac
Creativity https://tinyurl.com/ms68nzm
Creativity https://tinyurl.com/k7hcr84
Here is some recent work, as well as the stuff Squarespace won’t give me enough pages to share .
Who knew two people beating the holy hell out of each other could be so incredibly beautiful. Here is a campaign we did for WEC (now part of the UFC). It included a feature length documentary directed by Derek Cianfrance. If you have an extra hour or so to spend looking at someone's portfolio, check it out.
Cagefighter: https://vimeo.com/68300576
password: cageBSDTPC
At the Brooklyn Brothers, I was lucky enough to work on both the NHL playoffs campaign and a campaign for the New York Rangers. And though my father, a Philadelphia Flyers fan, no longer talks to me, it was cool to be a part of one of hockey's most beloved campaigns (at least by New Yorkers) "Bobby Granger's Guide to the Rangers".
