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Mike Pierantozzi has over 15 years experience as a copywriter, creative director and multi-platform storyteller working at such agencies as Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI and Saatchi & Saatchi. He has created unique and memorable work for Kraft, New Era Caps, Unilever, IBM, Newcastle Brown Ale, KGB, the New York Rangers, Versus, VH1, Charter, Walmart and Luvs.
Mike is currently the ECD of McKInney NY, where he serves as the creative lead of McKinney's New York office. Prior to this, he was as ECD at Saatchi NY, where he was part of the creative team that brought Walmart into Saatchi in 2013 with the award-winning American Factory campaign. As the ECD on Walmart, he leads multiple creative teams creating memorable 360-degree work for the world's biggest and possibly most demanding brand. Mike has played a major part in growing the Walmart account at Saatchi considerably, leading the business from a single project to one of Saatchi's largest clients. He was the creative lead on Walmart's 2014 and 2015 Holiday campaigns, leading not just the Saatchi team, but also Walmart's seven other partner agencies.
Mike also leads the Luvs account, whose “First Kid. Second Kid” campaign has been awarded internationally by the Effies, ADC, Clios and LIAs.
Mike was the recipient of Saatchi's 2014 "Nothing Is Impossible" award, given to the one employee that best exemplifies passion and the pursuit of excellence (their words, not his). Please note this exemplification of passion and excellence is transferable to any agency.
Mike has been awarded by LIA, ADC, AICP, Effies, One Show, Clios and Cannes Lions, and has been featured in/on Creativity, Campaign Magazine, Ad Age, Adweek, the Huffington Post, The Wall Street Journal and the New York Times. Business Insider named Mike one of the industry’s 37 most lusted after creatives. His ads for Applegate Farms are included in the MOMA TV and FIlm Archives and his work for Walmart is currently on display at the Smithsonian.
He is a graduate of St. Joseph’s University and got his professional start on the hardscrabble advertising streets of Philadelphia.